Fitbit to Potentially Launch IPO at Value of $656 Million

Fitbit has been marketing its share sale to investors since the early part of June. Before its initial public offering (IPO) on the stock market, it has seen share offers as high as $16 each, but a prospectus filed this past Tuesday noted that the price has soared up to $19 each. This means that the company's IPO could reach as high as $656 million if it creates 34.5 million Class A shares upon release.